OVERVIEW
The brief
Menta wanted to build a mental wellness companion that used AI to deliver genuinely personalised, evidence-based content — without the uncanny, generic tone that makes most wellness apps feel hollow. Trust and safety were non-negotiable in the category.
THE CHALLENGE
What made this hard
Menta wanted to build a mental wellness companion that used AI to deliver genuinely personalised, evidence-based content — without the uncanny, generic tone that makes most wellness apps feel hollow. Trust and safety were non-negotiable in the category.
OUR APPROACH
How we tackled it
We led with design and content guardrails, defining the voice and safety boundaries before touching the AI. We then built a content engine that personalises responsibly — grounded in curated, clinician-reviewed material rather than open-ended generation. Accessibility and a calm, humane interface drove every design decision.
WHAT WE BUILT
The product
Dashboard — main view
Onboarding flow
Core feature — detail
Mobile experience
TECH STACK
RESULTS
What happened next
- 4.8★ average App Store rating
- 22,000 downloads in the first 60 days
- Day-7 retention of 48% (wellness-app avg ~20%)
- Content personalisation rated 'genuinely helpful' by 81% of users
- Zero safety escalations in moderated review sampling
CLIENT VOICE
“We were nervous about AI in a wellness product — it's where trust goes to die. Galaxen built the guardrails first and the features second, and our users consistently tell us the app feels like it actually understands them.”
MORE WORK
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