We don't believe in "contact us for pricing."

Scope is the biggest driver. More screens, more user roles, and more third-party integrations all add time. The second biggest factor is complexity of the backend — a simple CRUD app is a fraction of the cost of a real-time data platform or anything requiring payments, KYC, or multi-tenancy. Our discovery sprint exists specifically to surface these decisions before you commit to a build budget.

Because shipping a real product — one with proper UX design, a tested backend, cloud infrastructure, and 30 days of post-launch support — takes serious engineering time. $28K covers roughly 8–10 weeks of a senior designer and two engineers working in focused sprints. Agencies that quote $10–15K for a full MVP are either cutting corners on design, skipping QA, or planning to charge you later for what's not in scope.

Yes. Standard payment schedule: 30% on kick-off, 30% at design sign-off (end of week 4), 30% at the mid-build demo (end of week 8), and 10% on final launch. For projects over $75K we'll agree a custom schedule. We don't ask for payment upfront in full — that's not how a partnership works.

Third-party software licences (e.g. Mixpanel, Stripe fees, cloud hosting costs), copywriting, or stock photography. Infrastructure costs go on your card, not ours — you own the accounts from day one. If you need content strategy or SEO copywriting, we can scope that separately.

We work from a fixed scope, so we don't bill for scope creep by the hour. If you want to add something significant mid-sprint, we discuss it, scope it quickly, and give you a change order with a fixed additional cost before any work starts. We don't log your calls or add line items you didn't agree to.