CUSTOM SOFTWARE

Software built for the problem, not the template.

When your product outgrows its MVP — or you need something bespoke from the start — we build the production software your business actually runs on. We inherit existing codebases, modernise them, and extend them, or architect net-new platforms designed to scale. No frameworks-for-the-sake-of-it: every decision is traceable to a real business constraint.

Series A+ companies scaling past their MVP architecture
Teams inheriting a codebase from another agency or founder
Businesses replacing spreadsheets and off-the-shelf tools with custom software

WHAT YOU GET

Software that scales with your business.

Every custom engagement ends with a production-ready codebase designed to be owned, maintained, and extended by your team.

Architecture review and technical roadmap
Modular, documented codebase designed for scale
API design and third-party integrations
CI/CD pipeline, monitoring, and alerting
Automated test coverage for critical paths
Technical documentation and runbooks

Timeline

12+ weeks

Starting at

$40,000

HOW IT WORKS

Audit first. Build second.

We never write production code before we understand the full system. Every decision is traceable to a real business constraint.

1

Week 1

Technical audit

For existing systems, we assess the codebase, infrastructure, and team setup before writing a proposal. For net-new work, we skip directly to architecture design.

Output: Audit report with honest assessment and recommended path forward

  • Codebase quality, test coverage, and maintainability review
  • Infrastructure and deployment assessment
  • Technical debt mapping with prioritised recommendations
2

Weeks 1–2

Architecture design

We document the system design, data models, API contracts, and phased delivery plan — with your team's input before development begins.

Output: Architecture document and phased delivery plan with fixed quote

  • System design and data model documentation
  • API contract definitions
  • Technology decisions with written rationale
  • Phased plan with defined outputs per phase
3

Weeks 3–12+

Development sprints

Two-week sprints with defined outputs. You access a staging environment every sprint. No dark periods — you always know what's in progress.

Output: Incrementally built features deployed to staging each sprint

  • 2-week sprint cycles with clear sprint goals
  • Staging URL updated after every sprint
  • Weekly progress updates and bi-weekly syncs
  • Technical decisions documented as we go
4

Ongoing

Test coverage and QA

Automated tests for critical paths from day one. Load testing and security review at each major milestone — not as an afterthought at the end.

Output: Test suite for critical paths, load test reports, security review

  • Unit and integration tests for business-critical logic
  • Load testing at scale milestones
  • Security review at each phase completion
  • Performance audit on all user-facing surfaces
5

Final phase

Documentation and handover

Architecture diagrams, runbooks, and a recorded codebase walkthrough your team can reference. We hand over everything — no lockout, no hidden knowledge.

Output: Full documentation package + recorded codebase walkthrough

  • Architecture and infrastructure diagrams
  • Runbooks for common operational tasks
  • Developer onboarding guide
  • 90-minute recorded codebase walkthrough

COMMON QUESTIONS

Custom software FAQ.

When your business logic is too specific for off-the-shelf tools, your existing system is at capacity, or you need a platform built to scale to thousands of concurrent users. If you're still validating the idea, an MVP is almost always the right starting point.

Yes. We've taken over projects mid-build, post-launch, and post-failure. We start with an honest technical audit before committing to a price — so you know exactly what you're dealing with.

We work in 2-week sprints with defined outputs. Every sprint has something deliverable — a new feature, a performance improvement, a migration completed. You never pay for a sprint with nothing to show.

After the technical audit, we quote a fixed price for a defined phase. Longer projects are scoped in phases so you never commit to more than you can see. We don't do open-ended time-and-materials billing.

That's a design goal from day one. We write for readability, document as we go, and run a full handover walkthrough before our engagement ends. We've never had a client's team struggle to take over.

Building something that needs to scale?

Tell us what you're working with — we'll give you an honest assessment.