Version 3.0 · Purple & White Dominant
GLXN Brand Guidelines
The definitive reference for colour, typography, and logo usage. Everything here exists to keep the brand consistent, energetic, and unmistakably GLXN.
Color System
Purple and white. Anchored by obsidian.
Three core colours define everything. The distribution favours a vibrant, tech-forward canvas where Royal Purple and Pure White carry the brand weight.
Royal Purple
Defining brand color
The heart of the brand. Appears across hero moments, featured communications, brand touchpoints, and prominent surfaces wherever the brand needs to own the room.
Pure White
Primary canvas
The default backdrop across all brand environments. Creates clean, spacious compositions that let Royal Purple radiate with full brilliance.
Obsidian Black
Structural anchor
Used for all text, the wordmark rendering, and precise structural line work. Never a background fill — Obsidian grounds the brand without competing with purple.
Distribution Principle
Royal Purple and Pure White are the dominant pair. Obsidian is a structural anchor only — never a background fill. Purple leads; white breathes; obsidian grounds.
Supporting Palette
An extended set of colours that live within the brand family — used to add depth, warmth, and nuance without straying from the purple-and-white world.
Deep Purple
A richer, more immersive shade of Royal Purple. Appears in layered compositions, depth moments, and wherever the brand needs additional weight.
Soft Lavender
A barely-there whisper of the brand. Appears behind featured content, gentle callout zones, and soft highlight areas.
Light Lilac
A delicate mid-tone between lavender and purple. Used for subtle borders, soft accents, and layered background depth.
Slate Grey
Supporting text colour. Appears wherever secondary copy, captions, and descriptions sit beneath primary Obsidian Black content.
Typography
Two fonts. No exceptions.
Cal Sans handles every display moment. Inter handles everything else. This two-font discipline creates consistent hierarchy without visual noise.
Display Font
Cal Sans
Hero text, section headings, high-impact marketing statements, and titles. Always Obsidian on light surfaces; always White on purple backgrounds.
Body Font
Inter Variable
Body copy, descriptions, navigation, and captions. Variable in weight — lighter for long-form reading, heavier for emphasis and calls to action.
Do
- ✓Use Cal Sans for all headings and display moments
- ✓Use Inter for all body copy, captions, and descriptions
- ✓Render Cal Sans in Obsidian on white; White on purple
- ✓Let the two fonts create the hierarchy — nothing else is needed
Don't
- ✕Introduce a third typeface of any kind
- ✕Use Cal Sans for long-form reading or supporting copy
- ✕Use Inter for headlines, hero text, or titles
- ✕Apply italic or condensed styles — they don't exist in the system
Logo & Wordmark
A text-only mark built to stand alone.
GLXN is a geometric Cal Sans wordmark. No taglines, no symbols, no supporting graphics within the clear space zone.
Primary
Royal Purple on Pure White. The preferred default across all brand contexts.
Use for: Light backgrounds, print, digital collateral, editorial contexts.
Secondary
Obsidian Black on Pure White. An alternative for neutral environments.
Use for: Contexts where colour reproduction is limited.
Reversed
Pure White on Royal Purple. For brand-colour environments.
Use for: Hero sections, calls to action, social media avatars.
Clear Space
Maintain a safety zone around the wordmark equal to the height of the letter "G" on all four sides. No graphics, text, or other brand elements may enter this zone.
Minimum Size
Never reproduce the wordmark below these thresholds. Smaller than this and the letterforms lose their precision.
Digital
60px minimum width
15mm minimum width
Social Media Profile Avatar
On circular profile frames — Twitter/X, LinkedIn, Instagram — always use a Royal Purple background with the Pure White wordmark. Centre the mark with generous padding so nothing clips at the edges.
Standard sizes: 80px · 56px · 40px
Royal Purple background · Pure White wordmark
Visual & Imagery Style
Parent company and studio division. One visual language.
GLXN operates as a parent company with a studio and agency division underneath. Each level has its own visual expression — unified by the same colour system and typographic rules.
Parent Company
GLXN Holding Identity
The overarching brand for the GLXN parent company. Bright white layouts with abstract, structural, tech-forward graphics in Royal Purple — clean grid lines and crisp geometry. Used across group-level marketing, investor decks, and the main landing page.
Division
Studio & Agency Identity
The brand expression for GLXN's studio and agency division — the client-facing, delivery arm of the business. Product mockups and execution-focused imagery inside clean white or purple device frames. Anchored by sharp Obsidian text. Practical, precise, and delivery-forward.
Purple-Forward
Every composition leads with Royal Purple as the hero colour — in backgrounds, shapes, or accents. Never let a neutral palette take the stage.
Sharp & Technical
Imagery favours precision: clean lines, geometric shapes, grid structures, and crisp type. Avoid blurry, organic, or overly warm aesthetics.
White Breathing Room
Pure White provides the counterbalance. Don't crowd compositions. Generous white space signals confidence, clarity, and premium execution.
Brand Guidelines v3.0
Questions about brand usage? Contact the design team before creating materials that deviate from these guidelines.